KASEE FONG

ACG BRAND RELAUNCH
WORN TO BE WILDWKSH
2026 ACG has lost its way during the past year and become a gorpcore poster boy.

In 2026, Nike decided to return to its root to All Conditions. Going independent from Nike, we reintroduced ACG to China as the wildest outdoor performance brand.

From hijacking major trail-running events such as the HK100 to hosting an exclusive all-terrain race at the Beijing Great Wall, we created unique experiences and invited the wild ones to join us outside.
Brand POV 


HK100 ATTACK
Pop up wherever runners are at

Post race surprise seeding kit
ACGuy ambushes on the trail & shows up with support


TOUR de TERRAIN
Speed camera on the trail
Nothing beats a cold beer after a race
All Terrains Collections
CITY <--> THE WILD
Daily community touchpoint
Ticket to the wild

FIELD REPORT 



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SH | CN 2026