HARD MODE ONLY
2024
After working with Nike to improve his health, Nike challenged him in 2024 to run a 10K at the Paris Olympics Marathon Pour Tour. And he decided to run 42K, a full marathon.
As a surprising ending to the Winning Isn't For Everyone campaign. We followed his road to Paris.
Documented his journey from never running more than 800m to trying to take on 42k.
The film launched 3 days after the race. Shocked the internet and got 6.8 million views on Bilibili alone within 72 hours.