KASEE FONG

NIKE
落足料，点会冇料到
SU BINGTIAN RETIREMENT WKSH
2025 How do you celebrate the last dance of the fastest man in Asia? With soup, of course. 

At the National Games held in his hometown, we pay tribute to Su Bingtian's retirement.
By using a hyper-local Cantonese food philosophy:  whether soup or sports - what you put in, is what you get out. 

So we cooked our rallying cry, 落足料，点会冇料到 (Put your hustle in, get your greatness out) into every bowl - swoosh soup spoon included.

As a Macanese / Cantonese, I couldn’t be prouder to work on this project for my culture. Connecting dots from our life, language, values — to sports. To me, it wasn’t just another Nike work. It’s for home pride.

PUT YOUR HUSTLE IN, GET YOUR GREATNESS OUT


Left: Put your hustle in, get your greatness out. / Right: Athletes' "Ingredients"


← back

SH | CN 2026