UNYIELDING SISTERS
🏆 Clios Bronze Award - Media & News
2023
So in 2022, we created a new identity for them - 无畏金兰 (The Unyielding Sisters). This nickname not only captured their team spirit, but also bonded every woman in China by sisterhood.
From unknown to a household name, it only took 10 days and 1 World Cup final. And today, it has become the most iconic symbol of this team.