NIKE CNY
YEAR OF THE MAMBAWKSH
20252025 is not the Year of the Snake, it is the Year of the Mamba. When everyone is wishing each other 恭喜發財 (may you be prosperous) or 萬事如意(have all your wishes) during Chinese New Year.
We wish you: ”Have a hard year”, as Kobe would do.
Because deciding to have a hard year, could be the greatest year of your life.
We launched this global platform at CNY, then it spread abroad and throughout the year with training programs, OOH, and more.
Muscle tapeThis is not the Year of the Snake, this is the Year of the Mamba.
Have a hard year.
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